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ROYAL LEPAGE® COMMERCIAL™
& YOUMAN MEDIA
SERVICE OVERVIEW
YOUMAN MEDIA
THE POWER OF THE BRAND
Specialized Digital Marketing & Strategic Support For Royal LePage® Commercial™
The team at Youman Media has over 30 years of Real Estate knowledge. Our Team knows Commercial Real Estate and are experts in marketing and branding for the industry. We have seen firsthand that a CRE marketing team, graphic design support and a CRE specialized digital email marketing platform leads to exceptional SEO and leads for the busy real estate professional.
Royal LePage® Brokers know Real Estate. We know Real Estate Marketing.
ROYAL LEPAGE® COMMERCIAL™ OFFERS AGENTS MARKETING SUPPORT
As a team member and Royal LePage® Commercial™ Professional, you are offered fully brande brochures, flyers and email marketing in your RLP Network package through Youman Media’s concierge service.
Included in this package:
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• Flyer creation
• Email creation
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• Access to our databases
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• Email management
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• Youman Media will schedule and send these emails to the appropriate data list. Emails can be updated and re-sent until the listing is leased or sold.
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• Full customer support by email or by phone for marketing questions and guidance.
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• Youman creates agent highlight and property highlights with branded graphics for use on all Royal LePage® Commercial™ social media platforms in order to increase visibility and engagement to both the brand and the agents. These are often created at the discretion off the marketing team, but can be requested.
COMMERCIAL FLYER, EMAIL
& SOCIAL MEDIA TEMPLATES
NEW REQUESTS
CHANGES TO FLYER & EMAIL REQUESTS
Going forward, all flyer and email requests must be submitted using the official RLP x Youman
Media Form.
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STREAMLINING THE PROCESS
Using this form ensures that:
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• Everything provided in one submission
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• All necessary information is included and up to date
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• Text is easily copy/paste-able
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• There is no room for interpretation/error
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• The finished product is created with less revisions
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• The creation process is quick and simple
NEW SUBMISSION PROCESS
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The Royal LePage® Commercial™ x The Youman Media Form is broken down into 6 steps.
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Step 1: The Main Property Information
The Property Address & Details. This is the information that will go on the headers of every flyer page, as well as the header of the email
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Step 2: Property Features
1-10 Bullet points about the property to go on the first page of the flyer and the main body of the email.
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Step 3: Contact Info
Brokerage and broker contact info for the first page of the flyer and the footer of the email.
Step 4: Photos
1 Main photo for the first page of the flyer and the header of the email. 6-18 additional photos can be submitted for a maximum of 3 photo pages.
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Step 5: Additional Materials
Floor plans, surveys or maps can be included. Please submit High quality documents in PDF or PNG format and avoid photocopies & scans.
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Step 6: Completed Brochure
A PDF flyer and email test will be sent to you.
COMMERCIAL SOCIAL MEDIA PROFILES
ROYAL LEPAGE® EMAIL STATS
7,816
SENT CAMPAIGNS
7,155,661
SENT EMAILS
21.58%
AVG OPEN RATE
3.82%
AVG CLICK RATE
ACCESS TO DATABASES
• Industrial
• Retail
• Office
• Land
• Healthcare
• Developers
• Multifamily
• US cooperating brokers & Investors
& Many More!
DATABASES
OUR DATABASES ARE WHAT MAKES THE DEALS HAPPEN
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Youman Media has existing commercial real estate databases of cooperating brokers across Canada and the United States, as well as databases for land developers across Canada. Over 6,000 commercial brokers across North America use our email databases to search for and/or to sell their commercial listings. Commercial real estate, unlike residential, is a very cooperative industry – Commercial brokers rely on their fellow commercial brokers from other competing firms to get deals done.
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The majority of deals in the commercial world are done because a cooperating broker has the connection to a client who needs or wants what another agent is representing.
REPORTS
Youman Media has been providing email. marketing reports to Royal LePage® Commercial™ members after their campaign has run. Normally we provide this report within the first 48 hours post-send.
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Why are these reports important?
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Email marketing is one of the most measurable marketing tactics available. Everything from
who opened and clicked your campaigns to where the subscriber resides and which links the individuals clicked on can be tracked.
This is significant because it allows you to decide what to do next:
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1. If they open the email, you can contact those to see if they are interested.
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2. If they clicked on the brochure, you can make inquiries and follow up about their interest.
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3. If they have done nothing you can re-send that email.
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Reports are also an excellent tool for presenting to clients. It demonstrates that you are actively promoting their listing.
CLIENT REQUIREMENTS
Client Requirements or Needs/ Wants are a popular service provided by Youman Media to Royal LePag® Commercial™ members.
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If your client has a property request or needs that you are unable to locate, we can create a customized email for you and have it sent directly to the database that matches the specific requirements and region requested.
SUPPORT
Support. That is the game changer. In an automated, do-it-yourself world, Youman Media delivers concierge service commercial brokers need to compete with the resource rich mega commercial firms. Royal LePage® Commercial™ Agents are busy, successful people. We stand in and make sure their properties get into the right hands in order to sell their properties faster.
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Since 2014, Youman Media has been RLP Commercial’s™ Preferred Vendor as their 3rd party marketing by a trusted team that owns and maintains their own specialized email system and an ever-expanding database that has shaped Commercial email marketing across North America.
ADDITIONAL MARKETING SERVICES
WHAT ELSE CAN YOUMAN DO FOR YOU?
Youman Media can also offer a full suite of marketing services, including graphic design, website development & hosting, social media, digital marketing, Rebranding, virtual assistance, Hard marketing design, and custom designed marketing piece. These services are outside of the RLP Network Member fees but can be offered at a special rate for Royal LePage® Commercial™ Professionals.
NEED MORE?
OMs, Custom Design, Social Media Guidance? Youman Offers Custom CRE Care.
HAVE YOU SEEN OUR NEW LEAD GENERATION TOOL?
SEE WHAT ELSE YOUMAN CAN DO FOR YOU
Reach out: wmariani@youmanmedia.com